One of the most important things you can do to boost your Instagram’s search results is to use hashtags. Hashtags are one of the ways the platform gears its search results and they help people find content related to what they are looking for. If your business is a tattoo parlor, for example, use the hashtag #tattoo to attract followers and potential customers. If your business offers other services, choose broader hashtags to reach a larger audience and get more visibility in the search results.
Another way to rank highly in Instagram search results is to add relevant keywords to your bio. Make sure you use primary and secondary keywords. Additionally, add important hashtags, which are included in dedicated tabs in search results. People who use Instagram to connect with others are more likely to click on posts containing relevant hashtags, so using them in your bio will help you rank high. Keep in mind that Instagram users want to engage with businesses, not just read about them.
You can also try using strategic hashtags to boost your Instagram search rankings. For example, if you follow the Avengers, Instagram may send you posts related to the movies to your Explore page. If you like other superheroes, you can use hashtags that mention them. By using strategic hashtags, you can even take advantage of recent trends and news stories to increase your organic search results. However, you should be careful not to use hashtags for keywords that are too generic. You must also be careful not to violate Instagram’s Recommendations Guidelines.